Instagram does not allow clickable links, so it’s hard to drive traffic from the platform. But Instagram is still a great place for making money online.
You could make money on Instagram as an influencer, affiliate marketer, or business owner. It all depends on your engagement rate (not follower count) and whether you have a unique offer.
1. Create Sponsored Posts
Instagram is the most popular social media platform for influencers. More people than ever are on it to build a following and be popular. 49% of consumers take advice from influencer recommendations, meaning that if you publish sponsored posts, you can earn some good money.
Brands are using influencer marketing more than ever before, as it’s shown to be very effective in getting great deals for customers. Yes, you may not be able to land a huge company like Nike or Microsoft, but smaller brands love people just like you who can reach their audience. Once you grow to a certain point, more prominent brands will reach out to you with their offers.
How to find brands for sponsored posts
There are other ways to find brands willing to pay you aside from contacting them directly. Here are some of the best influencer marketplaces to check out:
- indaHash: This platform is an excellent place to start if you’re a little influencer. You have the opportunity to work with some of the most well-known businesses while also earning money through Instagram. It’s as simple as filling out a form and connecting your accounts.
- Glambassador: Here you may work for free with businesses that fit your specialization. Brands may easily locate you as a Glambassador thanks to your profile. In their directory, you can also apply for active initiatives.
- Intellifluence: Anyone who wants to make money from Instagram followers may join the Intellifluence influencer marketplace for free. After you’ve joined, you’ll need to write an engaging bio that may be used as a CV to get a job. Payment is made in the form of free goods or money.
How much to charge as an influencer
Depending on the agreement you reach with your client, a writing service might charge either by posts or by the campaign. However, it’s difficult to determine how much each post costs because you negotiate the deal in advance. Several reports conclude that $10 is a good starting point.
While looking at influencer calculators can give you a good idea of what to expect, it’s always up to the brand who contacted you first (usually) to make an offer. Remember that these offers vary and are all dependent on your personal preferences/how much time commitment you have!
2. Become an affiliate marketer on Instagram.
Affiliates usually get paid each time somebody they’ve referred to the company makes a purchase. To participate in an affiliate program, you need to use a specific link or code that lets the company know who referred them. Even if Instagram limits your bio links to one, it’s possible to use text links in your posts.
It’s now possible to add swipe-up links to your stories. If the action on the other page is related and interesting to your audience, they won’t hesitate when clicking the link. One advantage of these links is that they act as limited-time-only promos that are time-sensitive and prompt users to click fast before the offer expires.
Here are some places to find products to promote:
- ClickBank. Affiliates are always welcome to join Clickbank, the world’s largest affiliate network! The only downside is that some countries, including Canada, are not eligible to become an affiliate.
- CJ Affiliate. Many companies are switching to ClickBank because it has so many features. You can easily sort products by category, serviceable area, and other metrics – this makes finding a successful product line much easier.
- Amazon Associates. There are many affiliate programs out there that offer up to 10% commissions. If you have a niche, you can share an Amazon product with your followers to make money on Instagram.
Another option is to find individual companies with an affiliate program by searching “the niche + affiliate program” on Google.
Please shorten your links with bit.ly to make them look nicer.
3. Sell Your Products
Instagram is a fantastic platform for generating sales, and the uptake is only continuing to grow.
Instagram is an ideal place to find products and connect with others because there are so many product pages and reviews. And as if that wasn’t enough, Instagram recently introduced shopping features like the Shop button and Product tags to make it even easier for consumers.
While both your personal and business Instagram account are amazing, it might be a good idea to emphasize your product posts on one of your accounts. For example, you could do it on an account that most of your followers can see.
Starting a new Instagram account can be hard, but it doesn’t need to be from scratch. However, if you already have an account that you post on, I recommend using that one! Along the way, you can use it to send buyers to your new Business account. Moreover, a profile with some personality is better for gaining sales than a faceless one.
Starting an eCommerce site is a good idea for your business. Tools like Square Online make getting started easier, and you can also try linking to your website on social media, such as in the bio on Instagram or Twitter.
4. Become a Brand Ambassador
Another benefit of working as a creator on Instagram is that brands might want to take you on as their brand ambassador. I’ve seen this happen with many internet-famous influencers after they reached a certain level of popularity.
Social media isn’t everything, but any recognizable brand will have one or two posts that went viral. It’s easy: just be fun, unique, catchy, or whatever word you think of.
Normally, you’ll find the position being offered directly from the brand. But if that doesn’t work out, then you can apply for a brand ambassador program. Keeping up with brands in your niche will give you plenty of opportunities to apply, and it’s important to use these opportunities to your advantage.
If you want to be a brand ambassador, you can expect to be paid anywhere from $40,000 to $50,000 a year.
In 2020, Salt Bae gained global recognition for his impressive culinary skills. That same year, Marfrig hired him to help launch their brand as they began gearing up for the biggest event of the year: the World Meat Trade Fair that took place in September.
5. Find Clients for Your Freelance Business
One way to make some extra money on Instagram is by helping people with their photos. Copy and paste a few of your favorite photos, and offer your photography services in exchange for payment.
There are many ways to make money on Instagram! One way is to start a pet-sitting service and post about it. Or you could write about animals for related brands. There’s no limit to your creativity!
If your potential clients see that you’re passionate about your field of expertise, it’s easier for them to hire you. Prospective visitors can learn what makes you stand out before scrolling down to browse more profiles. Your Instagram bio is perfect for announcing your skills.
Try to add a bit of your old work in here, especially if you have experience or skills that can help greatly. You should also be open to new opportunities as long as they are part-time jobs. Hashtags will help with this effort!
Businesses that want to advertise their products and services to a wide variety of people should use tag combinations that catch the eye. They should also research the Instagram hashtag for their specific niche.
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