7 Online Marketplaces for E-commerce Selling

1. Walmart

There are many benefits to selling your products for Walmart’s website. It’s a well-established retailer brand and has recently updated its site design to appeal more to millennials. I would love to see more personalized and local elements in the marketplace. Bring me something special!


The FedEx Advantage program offers a 37% discount if your orders, placed on Walmart, get shipped through FedEx. Walmart’s Marketplace follows a strict approval process. Sellers need to go through a six-week approval period if they are not using an approved Walmart Marketplace integrator. This ensures that the sellers are upholding Walmart standards so your experience as a customer is excellent.

The company prefers the sellers who:

Carry well-known brands.

headquartered in the United States

Have a large number of things to choose from

Customer service should be good.

Accepting international returns

Sellers on Walmart usually earn referral fees for successful transactions, and this amount varies by product category. The larger your commission is, the more referral fees you’ll receive.

2. Jet

The marketplace is an online division of Walmart and it is a US-based company that was launched in July 2015. The company has more than 4 million consumers and has a different approach than the parent company. According to the website, they use a smart algorithm that provides discounts to their customers as they shop – as long as the purchase is worth a certain amount.

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Our company offers a diverse product range and offers higher prices than Amazon. We don’t have many customers, but make up for it with our integration process, attractive deals, and personalized seller profiles that attract more buyers.

3. Etsy

Etsy marketplaces are great for finding handmade items and specialized products. They’ve become a hotspot for sellers, with over 54 million members, 198 million sellers, and over 83 countries.

This commercial center gives specific advantages of selling, for example,

We offer a base of customers that’s more than happy to buy handmade items, who would have no other option in stores. You can also customize many of our products.

As a seller, you can team up with other sellers to create a collective store that provides more flexibility and saves time. The company’s marketing tools make it easy to create promotions and coupon codes.

Etsy doesn’t offer any plans or packages as other marketplaces do. You need to pay a small fee for listing your item, but this only needs to be done once.

Marketplace offers Facebook integration

As of March 2017, Etsy provides 40 free listings per month. Listings stay on the site for four months before being required to be re-submitted. As of the last update, Etsy charges $0.20 per listing for four months and five percent of the transaction at checkout.

4. Facebook Marketplace

Facebook has over 2 billion active members and this provides a huge opportunity for companies to market their products. They access thousands of users each day. Facebook Marketplace, while still in beta, offers a quick and user-friendly way to post items for sale to Facebook as well as to people who visit your business or personal page.

Facebook Marketplace is a new concept for this social media platform- which is better for startups that sell products to their communities. In recent years, the marketplace has emerged as a major competitor for traditional online selling sites.

Facebook only charges a seller for listing their items up for sale and this gives them a chance to get in front of your local community first. It doesn’t offer any protection, but it relies on buyers and sellers to take care of their issues.

Facebook Marketplace is free, which makes it an attractive option for merchants. With no listing fees and a simple, intuitive process for selling products, Facebook Marketplace is a viable opportunity for new and established sellers alike.

5. Rakuten

Buy.com became com in 2014 when founder and CEO David Cheng sold it to Rakuten for about $250 million. The site is an online marketplace, which sells a variety of products, including electronics, health & beauty care items, sports goods, office supplies, auto parts, and home furnishings.

As a marketplace, Amazon is responsible for bringing in sellers who have benefited its customers with improved selling capabilities and partnerships.

Rakuten.com is the only marketplace that charges a $0.99 commission on all items sold, but also offers their sellers a personal account manager with their monthly service fee of $33.

Rakuten is the world’s fourth-largest online marketplace platform and Japan’s largest online eCommerce platform, serving 80 percent of the country’s population.

This eCommerce site’s key operational principle is based on the Japanese notion of ‘Omotenashi,’ which supports offering individualized and high-quality service. The marketplace enables more direct contact between vendors and customers, and each seller is motivated to provide a unique user experience, according to this metric.

We have a lot of metrics about the marketplace, such as over 16 million monthly page views. Sellers pay 8-12% in commissions and there are 100 million active buyers. We operate in over 29 countries and regions with a member base of over one billion people around the world.

6. Alibaba

Although Alibaba is a great tool for marketing, new sellers might have to spend time and work hard on the marketplace before they can rank well in its search results.

Alibaba has grown to over 22,000 employees worldwide, with a workforce of 20,000 and counting. Over 80% of online sales in China happen on our platform.

Alibaba’s most profitable day in history was Singles’ Day. In just 24 hours, USD 18 billion worth of orders and transactions came through the marketplace on November 11th, 2016.

At present, Alibaba is in touch with billions of people from all over the world, whether they are manufacturers, businesses, or distributors.

Pricing is different for sellers and retailers depending on the product type. Some products have no cost at all, but there may be transaction fees or subscriptions for some.

The following are some of the advantages of selling on Alibaba:

You’ll get access to a large number of worldwide wholesale providers.

Get started for no cost.

How to Break Into the Chinese Market

There is also a free membership option.

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With Alibaba’s various revenue models, you can choose which one best aligns with your business type; giving you an advantage.

7. Wish

Wish is the most popular shopping app of its kind in the world. It has more than 11 million active users and there’s no listing fee for sellers. It also provides built-in marketing and promotional tools that help grow your customer base.


The following are some of the marketplace’s primary perks and metrics:

Around 75 million people use the site every month.

The seller fees are calculated at 15% of the item’s worth plus the cost of shipping.

There are no monthly fees.

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