1. Invest in a Quality Web Host
The foundation of your website Google is in need of a delicate balance. It’s important that you invest in quality web hosting because it plays a significant role when it comes to ranking images discovered by search engines.
Choosing a qualified web host isn’t enough to ensure success. It also takes time and effort to improve your search engine ranking and make sure that the hosting service has a good uptime and speed according to SEO standards.
HostGator offers some of the cheapest hosting services that are vital for small businesses and start-ups. If you have been considering other options, be sure to check HostGator out at a 57% discount!
2. Install a CMS that is SEO-friendly.
An SEO-friendly content management system, like WordPress, is a great choice for your website. With this guide and support, you can install it into your website today.
If you have WordPress, make sure it is up to date. You’ll receive the most out of WordPress if it’s been patched with the latest features and code quality. This will increase your website’s search engine rankings!
3. Install a Responsive Theme on your Website
Making your website mobile-friendly can really help you rank higher on search engines and be able to attract new clients and customers. There are many things to consider getting done with your website, so let’s talk!
It can be hard to find great designs for WordPress themes. That’s why you should take the time to check out this list of our favorite free photography themes that are available today.
4. Create a Content Distribution Network (CDN).
A faster website means higher-ranking positions in search engines.
Content Delivery Networks work by finding users who happen to be closest to you and delivering your content. If you have an important new announcement, your website will load faster.
Here are some of the benefits of using StackPath. First, you will need a CDN (Content Delivery Network) plugin like Optimole. This plugin offers a CDN so your images will load more quickly and with better performance on the internet than if they were loaded from your site’s server.
5. Create a file called Robot.txt.
A robot.txt file instructs search engines like Google how to crawl your operational website. It’s important to know what’s taking place with your webpage to ensure that web crawlers can do their job properly.
Here’s how to install a robot.txt file in the root folder of your website. It is recommended that all websites have a robot.txt file set up during their development in order to prevent the site from being crawled or “spidered.”
6. Add an XML Sitemap
Adding XML sitemaps to your domain is one of the ways search engines can easily recognize which pages are available to find content for their users. You should create one for your site in order to make sure your photos are properly tagged and indexed.
7. Create a Google Search Console account
Google Search Console provides a lot of helpful insights in relation to your website’s SEO. You’ll have a much clearer idea of what could be going wrong with it, and it’ll save you time and effort. It’s super easy to use.
You can see data on the back, posts properly, search traffic, and more.
8. Setup Google Analytics
If you want to track your SEO efforts and have meaningful data, it’s important that you set up Google Analytics instead of relying on website traffic. It provides valuable insights into what keywords users are searching for, how many clicks they’re receiving, and how long their average stay is.
Google Analytics can help you learn more about your visitors while showing demographics like country, city, and gender.
9. Sign Up for Google My Business
If you have a business mailing address, it’s a good idea to sign up for a Google My Business account. Doing so ensures that you’ll be able to come up in searches and make the most of your location.
For photographers, this presents a unique challenge. They need to plan their outreach strategy and make sure they’ll reach the right local clients.
Note: If you add a map to the contact page of your website, make sure that you link it with the same address on Google My Business.
10. Install an SEO Plugin
A good SEO plugin makes it incredibly easy to optimize your images. As a photographer, you may deal with different types of photos. This includes wedding photos, travel photos, portraits, and more. So, you’ll need a plugin that can handle detailed metadata for all of these types of images.
11. Install a Caching Plugin
You need your website to load fast for it to rank well in important Search Engine Optimization (SEO) searches. You can increase speed and quality by having your website hosted on a CDN or cloud web server provider like us.
By caching your website, you can decrease its load time. The W3 Total Cache plugin is a great one for WordPress sites.
12. Optimize Your URLs
A URL is tied to search engine optimization (SEO) in general, and longer permalinks are more likely to be shared. Plus, you get greater visibility on Google by using a better URL.
Make sure to always use “www” at the beginning of your website address. Although search engines don’t always see this as a problem, it is recommended that you do in order to stay on the safe side and keep your website safe from duplicate content penalties
As we recommend, you should use “www” when naming your blog URLs? A 301 redirect is a reliable way to bypass the more common “www.” For some WordPress users, this can be achieved by simply following the right URL structure. Find out how in this handy guide!
13. Remove Adobe Flash
Make sure that you are choosing code that is up-to-date. This will help if you have problems when search engines crawl your website and make sure it displays optimized content.
Google has explained how its search engine algorithms work, and Adobe Flash has been replaced with HTML5 and CSS3, which are more SEO-friendly.
14. Replace iframe
There are several different HTML tags that allow you to bring content on-site. However, the Iframe tag was made obsolete by search engines and most websites have moved away from its use.
They’ve recently updated their embed tools and most content management systems now use them to update their website design. However, if you still need to redesign your site somewhat because of old-fashioned iframe solutions, then using WordPress is the way to go.
15. Eliminate Ads Above the Fold
Having too many ads above the fold will devalue your Google ranking and possible impact your organic search traffic.
A user’s experience might potentially be harmed by too many advertisements. Because your visitors expect to see your content, these adverts may be irritating, and you risk losing a key customer.