Blogging is an evergreen online marketing strategy to make money. If you’re not sure how to start a blog for making money, then this article is for you. A blog is the best way to gain a large audience. Blogging has grown in popularity over the years and it has become a viable source of income. It is important to build a strong platform and start generating revenue through advertising and affiliate programs. You can make decent money blogging by following these steps
5. Promote your blog and get readers for making money,
My blog has had a wonderful experience so far this year. It brought in over four million readers last year and we’re only halfway through 2020. My experience will show you how to turn your blog into a familiar, popular destination for people to go to and find content. Now that you’ve published your blog posts, it’s time to learn how to promote them. Ways to promote content can differ depending on the type of blog you have, but there are a few key things every blogger should do to get the best results possible.
Companies hire me as a consultant to rewrite their content on blogs, teach them how to promote it more effectively, and bring in new readers because they know that I can deliver the results they need.
Here are a few of the best ways to start sharing your blog posts and getting them in front of new readers. If you want even more strategies, check out our article on tools for blogging! Here’s my guide on how to learn the proper tactics for trafficking your blog. We go deep into the details of what I’ve used to grow my blog to millions of readers a year.
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Using social media to promote your blog for making money,
Social media is a great place to find readers. Some of the biggest networks today, including Facebook, Twitter, YouTube, Pinterest, and LinkedIn are huge with millions of users signed up for them. It’s easy to reach out to potential clients through Reddit and Instagram. It’s important to know which social media platform is best for your blog and niche. Having the right response on just one is more efficient for promotion.
Look for the social channels that give you the best return
How to choose which social networks to promote your blog on (click to expand)
That said, every social platform has its groups of users that are best suited to it. If you’re trying to get your message out and can’t understand which platform is best for you, then this article outlines a few points about each:
- Facebook: Videos and curated content
- Instagram: High-res photos, quotes, and Stories
- Twitter: News, blog posts, and GIFs
- YouTube: Video content (2nd largest search engine in the world)
- LinkedIn: Professional content and career news
- Pinterest: Infographics, step-by-step photo guides, visual content
- Reddit: Comments about topics in your niche
Using YouTube to grow your blog audience (click to expand)
YouTube is far and away from the second largest search engine in the world, giving you a great resource for promoting your blog. Just be sure to make quality content that people are passionate about when designing your advertising strategy. It’s more meaningful to think about how to publish videos on YouTube with the goal of engaging viewers from your blog. It’s also important to have a strategy in place before you start publishing videos.
I’ve already been able to get tens of thousands of views on my YouTube tutorials and reach a whole new group of people. The small effort required to share just a few videos has already been worth it! Many of those who watched the video also clicked through to learn more about the subject, so I offered them further education on my blog. They can sign up for my email newsletter and receive valuable tips on how to be a successful entrepreneur.
3 tools to help manage your social media promotion (click to expand)
But it’s always a good idea to ask yourself these key questions.
- Buffer is a popular app for scheduling social promotions for all of your social media. Its browser plugin also makes it easy to add posts to your promotion queue.
- When you start growing and building your account, it’s worth checking out again. Hootsuite is a great option for bloggers who are looking to take their social sharing automation to the next level.
- Gain is a collaborative platform used by bloggers. It’s great for teams that work together and it’s got features that save you tons of time. Manage notes by team members, with SEO filters and other features to ensure you’re better informed when writing blog posts.
Guest blogging on other relevant blogs and sites like Medium, Quora & LinkedIn
The benefits of starting your blog are really and you’ll quickly notice that there’s a strong community of other bloggers out there. Guest blogging is an excellent choice for those in need of more exposure for their work.
It can give you a linkable source to use later on and can get your name out there. Here’s my ultimate guide to guest blogging–I cover the main points you need to know!
There are many benefits to guest blogging, and they’ve been my personal favorite. I’ve written hundreds of them and it led to the promotion of my blog content.
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How to land your first guest blog post (click to expand)
One of our biggest accomplishments so far has been making a guest post on the blog of the social media scheduling app, Buffer. We were able to reach their audience of 1 million+ readers, and associate us with what is regarded as one of the most important tech brands in our niche.
However, getting a guest post on a blog like Buffer’s isn’t easy and if you want your work to get on their radar, you need to put in the effort. I was able to make that happen by starting with intelligent blogger outreach—by first featuring them pro
How to republish your content on other blogs
If you’re not able to take part in a big blog campaign right now, Medium is a worthy alternative. If you’re looking for a content marketing strategy that reaches more people, it’s also possible to submit your content there.
Quora is a question-and-answer site that lets anyone respond to users’ queries. Often, there are topics related to your niche, which could provide you with great content. One thing that could help you find these topics is by searching for questions other users have already answered on Quora (like this one I wrote about how to grow your blog).
On the other hand, if you’re more personal in your blog posts, you might want to post them on Instagram where that audience spends a lot of their time.
To attract your audience, it’s best to look for where your audience is and be present there. That could be other blogs, communities, or social platforms.
Forums and message boards for bloggers
Social media is a great way to get your ideas out there, but it isn’t always very effective at attracting attention. Sometimes it helps to build up an audience programmatically so you can use targeted messages and start having a conversation with the right people.
You can find communities online that will be of value to you. But those are usually ones that are specific to your interests or profession. You should try going through groups on Facebook, Twitter, and Tumblr first to see if they’re worth following.
How to find the right forums and message boards (click to expand)
Join a relevant Facebook group, LinkedIn forum, or Google search term to find people in your niche. Make sure that the audience members are already interested in your topic and you’ll be able to build up a following.
There are multiple Facebook groups you can join to find relevant community activities. You could also consider joining some of the other digital photography-related pages like Nikon’s DSLR Photography (1,200,000+ Canon Camera Users (450,000+ members) and Sony Cameras & Photography (32,000+ members)
If your blog is relevant to anyone with a DSLR camera, you’re sure to find enough people who’d be interested in reading your posts within those groups.
If your search doesn’t come up with any Facebook Groups that are with a decent number of members (5,000+), there are other options. Look for more general groups that relate to your niche on Facebook, LinkedIn, Reddit, or standalone forum websites.
My favorite online groups for entrepreneurs
If you’re starting a blog, it pays to explore how different communities engage with similar content. For example, if you’re blogging about entrepreneurship or business, it might be worthwhile to join some relevant groups like these:
Facebook Groups (Entrepreneurial):
- Growthhacker Galaxy (47,000+ members)
- The Smart Passive Income Community (44,000+ members)
- Heart-centered, soul-driven entrepreneurs (34,000+ members)
- Women’s Entrepreneur Network (70,000+ members, women only)
LinkedIn Groups (Entrepreneurial) for making money,
- On Startups (626,000+ members)
- Future Trends (654,000+ members)
- I love Startups (472,000+ members)
- Entrepreneur’s Network (88,000+ members)
Reddit Sub-Channels for making money,
- r/SideProject
- r/Entrepreneur
- r/Startups
- r/BusinessHub
It’s important to build relationships with people before asking for anything in return. Remember, forums and message boards aren’t just places to post links and it’s vital to engage with people periodically there.
Using an email newsletter to grow your blog audience
It is more effective to announce your blog writings to your previous followers in the early stages and not always pay attention to third parties. This ensures that their engagement with what you’re doing lasts longer.
You can build your email list by placing an easy signup form within your posts and/or across key pages on your site. I use ConvertKit to manage my email list of 150,000+ subscribers and I love it. My favorite feature is their upgrade options.
Not sure which email marketing tool to use when starting a blog?
A detailed comparison of three email marketing tools: ConvertKit, AWeber, and Mailchimp
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I post content on a variety of platforms to ensure it reaches thousands of people at once. These posts include new blog posts, resources, and podcast episodes. Email marketing is my biggest revenue driver and is the way I recommend for all blogs. Other ways to market include social media, advertising on your site, or forums.
Other ways to promote your blog and get more traffic
These are a few ways to grow your blog audience quickly. Outside of promotion on social media and guest posts, you can use forums, emails, and other techniques.
Read more: How to Start a Blog (and Make Money) in 6 Easy Steps:
4 more creative ways to promote your blog
- Get to know people in your niche. Aside from building a personal relationship, your blog’s readers want to hear from these influential individuals. And you can use these interviews for blog posts or for podcasts like the one I did with The Side Hustle Project.
- You should start connecting with other bloggers in your niche to build relationships that could influence traffic and conversions. You can mention their blogs on your blog and then share quotes from them, as well as links to their blogs. And many online publications are always looking for interested readers who can help influence their coverage and what they share with the community. However, it is a good idea to email bloggers to show interest in their content and ask them if they would like you to share it with your audience.
- Tell your friends and family about what you’re doing from the start. It might seem like a simple thing to do, but it can help build momentum and grow as you write.
- One of the best ways to learn new things is to look at what other bloggers in your space are doing as I have compiled in my epic compilation of the best blogging advice. So you may not feel ready or have time to connect with other bloggers, but you might find that this compilation provides a good starting point for learning. Use the advice you’ve collected from other people in your field and see how you can apply it to your situations.
The only thing standing in the way of growing your blog is you. But it’ll take some ingenuity and willingness to try new things, but it’s worth the effort. Trust me, I’ve reinvented many times over the years and I’m still learning!
Many guides on how to start a blog stop after explaining the basics and leave you with little guidance on what comes next. I’m going to provide you with the information you need to go from starting your blog—to building a true business around it—based on my experience growing this one. We help companies with our unique blog, and in doing so, we generate
several thousand views per month, get $50,000 in revenue, and more.